At a Glance
In plain language — before the legal text:
- We collect the minimum personal data needed to run Lattot.
- We do not sell, rent, or trade personal data — ever.
- We do not use tracking cookies, ad networks, or cross-site fingerprinting.
- You can ask us to access, correct, export or delete your data at any time.
- Your data is stored encrypted, in jurisdictions with adequate protections.
- One contact for all privacy matters: privacy@lattot.com.
Contents
- Who We Are
- Scope of This Policy
- Definitions
- Categories of Personal Data
- How We Collect Personal Data
- Purposes and Legal Bases
- Sensitive / Special-Category Data
- Children's Personal Data
- Disclosure to Third Parties
- Sub-Processors
- International Data Transfers
- Data Retention
- Information Security
- Automated Decision-Making
- Cookies and Similar Technologies
- Marketing Communications
- Your Rights — General
- Jurisdiction-Specific Rights
- How to Exercise Your Rights
- Do Not Track / GPC
- Data Breach Notification
- Third-Party Links
- Changes to This Policy
- Supervisory Authorities
- Contact and DPO
1. Who We Are
This Privacy Policy describes the personal-data practices of Lattot ("Lattot", "we", "us", "our"), the operator of lattot.com and the associated household-resilience service (the "Service"). For the purposes of the EU and UK General Data Protection Regulations and equivalent statutes, Lattot is the data controller of personal data collected through the Service, except where this Policy expressly states otherwise.
Lattot is in the process of formal corporate registration. Upon completion, the trading entity, registered office, company number and tax identifier will be added to this section. Until then, all data-protection enquiries are received and processed by the founding team at the address below.
Primary contact for all privacy matters
| privacy@lattot.com | |
| General | hello@lattot.com |
| Web | lattot.com/contact |
| Response window | 30 days (GDPR / UK GDPR / LGPD / PIPEDA) · 45 days (CCPA/CPRA) · statutory periods elsewhere |
2. Scope of This Policy
This Policy applies to personal data we process when you:
- visit lattot.com or any sub-page;
- subscribe to a newsletter, the Field Brief, or any mailing list operated by Lattot;
- complete the Readiness Assessment;
- submit a Founding 100 application or any other application or enquiry;
- contact us by email, web form, or any other channel;
- are admitted as a member, advisor, specialist, vendor, or partner; or
- otherwise engage with Lattot's content or services.
This Policy does not apply to third-party websites or services linked from Lattot, even where co-branded. Those operators are independent controllers under their own policies.
3. Definitions
Capitalised terms not defined elsewhere have the meaning given by Regulation (EU) 2016/679 (GDPR). Briefly:
- Personal data — any information relating to an identified or identifiable natural person.
- Processing — any operation performed on personal data (collection, storage, use, disclosure, deletion, etc.).
- Controller — the entity that determines the purposes and means of processing.
- Processor / Sub-processor — an entity that processes personal data on behalf of the controller.
- Data subject — the individual to whom personal data relates.
- Special-category / Sensitive data — categories afforded higher protection under applicable law (e.g., health, biometrics, race, political opinions, sexual orientation).
4. Categories of Personal Data We Collect
We collect only what is necessary for the purposes stated in Section 6. The categories below are exhaustive.
| Category | Examples | Source |
|---|---|---|
| Identity | Name, salutation | You — provided in forms |
| Contact | Email address, optionally phone | You |
| Location (general) | City and country of primary residence | You — provided in forms |
| Financial bracket | Self-declared annual household-income range (e.g., $150K–$300K) | You — Founding 100 application |
| Free-text answers | Readiness Assessment responses; "what keeps you up at night"; trigger event; recent actions | You |
| Household composition | Spouse / partner alignment status; advisor profile (wealth manager, estate attorney, etc.) | You |
| Communications | Emails you send us; replies; meeting notes if you opt to speak with us | You |
| Technical | IP address, browser type, operating system, referrer, request timestamps | Automatic — server logs |
| Analytics (aggregated) | Page views, country (country level only), browser, device class — without cookies and without individual identification | Automatic — Plausible Analytics |
| Membership records | Audit notes, layer status, checkpoint entries (created only if you become a member) | You and us, jointly |
We do not collect: government identification numbers; passport numbers; bank account numbers; payment card numbers (paid via processor — see Section 9); biometric data; precise geolocation; data about minors; cookies for tracking; advertising IDs; cross-site fingerprints.
5. How We Collect Personal Data
- Directly from you — when you complete a form, write to us, or speak with us.
- Automatically — through server logs and cookieless analytics, as described in Sections 4 and 15.
- From your devices — only the minimum technical metadata necessary to serve the page (e.g., IP address, browser identifier).
- From third parties (limited) — only if you ask us to verify a referral, or if a specialist or advisor in our network introduces you. Where this occurs, we will record the source and tell you on first contact.
We never purchase email lists. We never scrape public profiles to build prospect databases without your knowledge.
6. Purposes and Legal Bases for Processing
The following table sets out, for each purpose, the legal basis under GDPR Article 6 (and where relevant Article 9) and equivalent provisions in other jurisdictions.
| Purpose | Categories used | Legal basis (GDPR Art. 6) | Equivalent elsewhere |
|---|---|---|---|
| Deliver the Service you requested | Identity, Contact, Free-text answers | 6(1)(b) Contract / pre-contract | Necessity · PDPA s.13 · LGPD Art. 7-V |
| Send the newsletter or Field Brief | Identity, Contact | 6(1)(a) Consent | CCPA opt-in equiv. · CASL · LGPD Art. 7-I |
| Evaluate Founding 100 applications | All except Technical | 6(1)(b) Pre-contract | LGPD Art. 7-V · PIPEDA 4.3 |
| Operate the membership | All categories | 6(1)(b) Contract | Equivalent everywhere |
| Security, abuse prevention, fraud detection | Technical, Communications | 6(1)(f) Legitimate interest | CCPA "security" · LGPD Art. 7-IX |
| Aggregated anonymous analytics | Technical (transient) | 6(1)(f) Legitimate interest | Statistical purposes · LGPD Art. 7-IV |
| Comply with legal obligations | As required | 6(1)(c) Legal obligation | Equivalent everywhere |
| Establish, exercise or defend legal claims | As required | 6(1)(f) Legitimate interest | Equivalent everywhere |
Where we rely on legitimate interest, we have conducted a balancing test and concluded our interests do not override your rights and freedoms. You may object to legitimate-interest processing at any time (Section 17).
7. Sensitive / Special-Category Data
Lattot does not intentionally collect special-category personal data as defined by GDPR Article 9 (racial or ethnic origin; political opinions; religious or philosophical beliefs; trade-union membership; genetic data; biometric data for unique identification; health data; sex life; sexual orientation), or equivalent categories under other laws.
If you voluntarily disclose such information in a free-text field, we process it solely to respond to you, limit access to the minimum necessary personnel, and do not use it for any other purpose. You may ask us to delete such disclosures at any time.
For California residents, we treat the contents of communications you send us as "Sensitive Personal Information" under CPRA where they reveal sensitive content. We use this information only to provide the service you requested and do not use or disclose it for purposes that would trigger the CPRA "limit use" right.
8. Children's Personal Data
Lattot is intended exclusively for adults. We do not direct the Service to children and we do not knowingly collect personal data from any person under sixteen (16) years of age (or the equivalent age of digital consent in your jurisdiction, where higher — e.g., Germany 16; France 15; Quebec 14; US COPPA 13).
If you believe we hold personal data of a minor, please contact privacy@lattot.com and we will verify and delete it without undue delay.
9. Disclosure to Third Parties
We disclose personal data only in the following circumstances:
- To service providers (processors) acting on our written instructions, under data-processing agreements that meet GDPR Article 28 requirements (or local equivalent). See Section 10.
- To advisors and specialists in our network, only where you asked us to refer you and consented to the referral.
- To professional advisors (lawyers, accountants, insurers, auditors) bound by confidentiality, where reasonably necessary.
- In connection with a corporate transaction (merger, acquisition, asset transfer, insolvency) — we will notify you and require the recipient to honour this Policy.
- To comply with law — including valid court orders or regulatory requests, or to protect rights, property or safety of Lattot, members, or the public. We resist over-broad requests and notify affected individuals where lawful.
We do not sell personal data, share it for cross-context behavioural advertising, or transfer it for any third-party marketing purpose. This statement is made expressly for the purposes of the CCPA/CPRA, Virginia VCDPA, Colorado CPA, Connecticut CTDPA, Utah UCPA, Texas TDPSA, Oregon OCPA, and other US-state laws using equivalent definitions.
10. Sub-Processors
The following service providers process personal data on our behalf. Each is bound by a written data-processing agreement and provides appropriate technical and organisational measures.
| Provider | Purpose | Location | Transfer mechanism |
|---|---|---|---|
| Netlify, Inc. | Website hosting + form submissions | United States | EU SCCs (2021/914) + UK Addendum + supplementary measures |
| Plausible Analytics | Cookieless aggregated analytics | EU (Germany) | Intra-EEA (no transfer) |
| Google Workspace (Gmail) | Outbound transactional + member email | US / global | SCCs + Google DPA |
| Google Apps Script | Automated reply delivery | Same as above | Same as above |
| Notion Labs, Inc. (planned) | Members portal after admission | United States | SCCs + Notion DPA |
| Payment processor (TBC: Stripe / Wise / GoCardless) | Membership fee processing | Multiple | SCCs + processor DPA. Card data never reaches Lattot. |
| Google Fonts | Web typography delivery (Source Serif 4, Inter, JetBrains Mono) | United States / global | SCCs. No cookie set on lattot.com; Google may log the IP address of the font request. We plan to migrate to self-hosted fonts to eliminate this disclosure. |
11. International Data Transfers
Personal data may be transferred to and processed in countries other than your country of residence — including the United States and other jurisdictions whose data-protection laws may differ from those of the EEA, the United Kingdom, Switzerland, Brazil, Quebec or your own jurisdiction.
Where personal data is transferred outside the EEA, UK or Switzerland, we rely on:
- Adequacy decisions by the European Commission, the UK Government, or the Swiss FDPIC (incl. EU-US Data Privacy Framework for certified US recipients).
- Standard Contractual Clauses — Module 2 of Commission Implementing Decision 2021/914, with the UK International Data Transfer Addendum and Swiss FDPIC adaptation.
- Supplementary technical, contractual and organisational measures per EDPB Recommendations 01/2020, including encryption in transit and at rest.
- Derogations under GDPR Article 49 in narrow exceptional circumstances.
For Brazilian (LGPD), Quebec (Law 25), Chinese (PIPL), Korean (PIPA), Indian (DPDPA) and Saudi/UAE (PDPL) transfers, we apply the analogous mechanism required by the relevant law.
12. Data Retention
We retain personal data only as long as necessary to fulfil the purpose for which it was collected, plus what is required by law.
| Data type | Retention period |
|---|---|
| Newsletter / Field Brief subscribers | Until unsubscribed, then deleted within 30 days (hashed suppression list kept to honour opt-out) |
| Contact-form messages | Up to 24 months from last interaction, then deleted |
| Readiness Assessment answers (anonymous) | Aggregated statistics retained indefinitely; raw responses purged within 12 months |
| Founding 100 applications (not admitted) | 12 months from decision, then deleted |
| Member records (admitted) | Duration of membership + 7 years |
| Server access logs | Up to 90 days |
| Financial records | Per applicable tax law (typically 7–10 years) |
| Backups | Encrypted, rolling 90-day window |
13. Information Security
We implement appropriate technical and organisational measures, including:
- TLS 1.2+ encryption for all data in transit;
- encryption at rest on all storage layers operated by our sub-processors;
- access controls following least privilege, with multi-factor authentication;
- hardware security keys (FIDO2) for founder and operator accounts;
- audit logging for material actions on member data;
- regular vulnerability scanning of public surfaces;
- secure development practices with secrets management and code review;
- vendor-risk review of every sub-processor before engagement;
- incident-response procedures aligned with GDPR Article 33 (72-hour notification).
No system is perfectly secure. If we become aware of a breach affecting your personal data, we will notify you and the relevant supervisory authority as required by law (Section 21).
14. Automated Decision-Making and Profiling
Lattot does not use solely automated decision-making (including profiling) producing legal or similarly significant effects on you, within the meaning of GDPR Article 22 or LGPD Article 20.
The Readiness Assessment produces a category (F0–F5) based on your responses; this is informational only and does not by itself determine eligibility or pricing. All Founding 100 admission decisions are made by a human operator. If you wish to know how a specific decision affecting you was made, contact us.
15. Cookies and Similar Technologies
Lattot does not set tracking cookies, advertising cookies, social-media cookies, or device-fingerprinting beacons. We do not embed third-party advertising tags or marketing pixels.
We use Plausible Analytics, which is cookieless and processes data on aggregated, anonymous basis. If we ever introduce a cookie, we will update the Cookie Policy, display a consent banner where required (ePrivacy in EEA, PECR in UK, Quebec Law 25), and obtain prior opt-in for any non-strictly-necessary cookie.
We honour the Global Privacy Control (GPC) signal as a valid opt-out preference where applicable law treats it as such (incl. CPRA and Colorado CPA).
16. Marketing Communications
We will send you marketing emails only where you have given informed, freely given consent (double opt-in where required). Every marketing email includes a one-click unsubscribe link. We honour unsubscribe requests within 72 hours and add the hashed address to a suppression list.
Transactional and service messages (e.g., acknowledging your enquiry, response to your application, member communications) are sent on the basis of contract performance and are not "marketing" — but we still keep them minimal.
We respect the consent and unsubscribe rules of CAN-SPAM (US), CASL (Canada), GDPR/ePrivacy, and the Australian Spam Act in all marketing communications.
17. Your Rights — General
Subject to local law, you have the following rights in respect of your personal data:
- Access — obtain confirmation of, and a copy of, the personal data we hold about you.
- Rectification / Correction — have inaccurate or incomplete data corrected.
- Erasure / Deletion — have your data deleted in defined circumstances.
- Restriction — have processing restricted in defined circumstances.
- Portability — receive your data in a structured, machine-readable format.
- Objection — object at any time to processing based on legitimate interest, and to direct marketing absolutely.
- Withdraw consent — at any time, without affecting prior lawful processing.
- Not be subject to automated decision-making producing legal or similarly significant effects (Section 14).
- Non-discrimination — we will not penalise or treat you differently for exercising any right under this Policy.
- Complain — to a competent supervisory authority (Section 24).
18. Jurisdiction-Specific Rights
EEA, United Kingdom & Switzerland (GDPR / UK GDPR / FADP)
If you are in the EEA, UK or Switzerland, the rights in Section 17 apply in full, together with the right to lodge a complaint with your national supervisory authority. UK residents — Information Commissioner's Office (ICO). Swiss residents — Federal Data Protection and Information Commissioner (FDPIC). EEA residents — the authority in your country of residence.
California, USA (CCPA / CPRA)
California residents have the right to know, delete, correct, opt-out of sale or sharing (we do not sell or share, as defined), limit use of sensitive personal information, and non-discrimination. We have not sold or shared personal information in the preceding 12 months. We have no actual knowledge of selling or sharing personal information of minors under 16. Authorised agents may submit requests on your behalf with written permission and verification.
Other US States (Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Iowa, Indiana, Tennessee, Delaware, New Hampshire, New Jersey, Minnesota, Maryland)
Residents of states with comprehensive consumer-privacy laws have rights substantially equivalent to those in Section 17 — including access, correction (most states), deletion, portability, and opt-out of targeted advertising, sale, and profiling for significant decisions. We honour Global Privacy Control where required. We do not engage in targeted advertising or sale.
Canada (PIPEDA) and Quebec (Law 25)
Canadian residents may exercise rights of access and correction under PIPEDA, and may complain to the Office of the Privacy Commissioner of Canada. Quebec residents have additional rights under Law 25, including: information about source, third parties, retention period, and decisions using personal information; data portability; de-indexation in defined cases; and complaint to the Commission d'accès à l'information du Québec. We have appointed a person responsible for the protection of personal information (Section 25).
Brazil (LGPD)
Brazilian titulares have the rights set out in LGPD Article 18: confirmation, access, correction, anonymisation, blocking or deletion, portability, information about sharing, information on consequences of refusing consent, and revocation of consent. Authority: Autoridade Nacional de Proteção de Dados (ANPD).
Singapore (PDPA)
Singapore residents may request access and correction under PDPA 2012, withdraw consent prospectively, and complain to the Personal Data Protection Commission (PDPC). We comply with Do Not Call provisions where applicable.
Australia (Privacy Act 1988 + APPs)
Australian residents may access and correct their personal information under APP 12 and 13 and may complain to the Office of the Australian Information Commissioner (OAIC). Notifiable Data Breach scheme applies (Section 21).
Japan (APPI)
Japanese residents have rights of disclosure, correction, suspension of use, and erasure under the Act on the Protection of Personal Information. Authority: Personal Information Protection Commission (PPC).
South Korea (PIPA)
Korean residents have rights of access, correction, suspension and deletion under PIPA. Authority: Personal Information Protection Commission. Cross-border transfers require prior notice and, in defined cases, separate consent.
China (PIPL)
PIPL rights include access, copy, correction, deletion, restriction, refusal, withdrawal of consent, and portability for processing meeting CAC conditions. We provide the disclosures required by PIPL Article 17 before processing. Cross-border transfers comply with the CAC Standard Contract or equivalent.
India (DPDPA 2023)
Indian Data Principals have rights of access, correction, completion, updating, erasure, grievance redressal and nomination under the Digital Personal Data Protection Act 2023. Authority: Data Protection Board of India. We provide notice in the form required by Section 5 of the Act.
South Africa (POPIA)
South African data subjects have rights of access and correction under POPIA (Sections 23–24) and may complain to the Information Regulator. Cross-border transfers comply with Section 72.
UAE (PDPL / DIFC / ADGM)
UAE residents may exercise rights of access, rectification, erasure, restriction, portability and objection under Federal Decree-Law No. 45 of 2021 (PDPL), enforced by the UAE Data Office. DIFC and ADGM residents have equivalent rights under their respective Data Protection Laws.
Saudi Arabia (PDPL 2023)
Residents of Saudi Arabia have rights of information, access, correction, destruction and withdrawal of consent under PDPL (as amended), enforced by SDAIA.
Nigeria (NDPA 2023) & other African jurisdictions
Nigerian data subjects have rights under NDPA 2023, enforced by the Nigeria Data Protection Commission (NDPC). Residents of Kenya, Ghana, Egypt, Morocco and other African states with active data-protection laws may exercise the analogous rights provided by their domestic legislation.
Anywhere else
If you live in a jurisdiction not listed above, we will, on request, apply the highest standard of protection that is lawful and operationally feasible in your jurisdiction — typically the GDPR standard.
19. How to Exercise Your Rights
To exercise any right:
- Email privacy@lattot.com with subject "Data Subject Request" and a clear description of the right and data concerned.
- We verify your identity — usually by replying from the email address on file.
- We respond within the statutory window (typically 30 days; CCPA 45 days extendable by 45). If we need more time, we will tell you why.
- Where we decline a request, we explain the lawful basis and your right to complain.
- Routine requests are free. We may charge a reasonable fee or refuse manifestly unfounded or excessive requests, with reasons.
You may use an authorised agent where local law permits. We verify the agent's authority and your identity before disclosing personal data.
20. Do Not Track and Global Privacy Control
Because Lattot does not use cross-site tracking, browser-based Do Not Track (DNT) signals do not change our processing — there is nothing for them to opt out of. Where applicable laws (CPRA, Colorado CPA, Connecticut CTDPA) treat the Global Privacy Control (GPC) signal as a valid opt-out for sale/share or targeted advertising, we honour it. We do not engage in sale, sharing or targeted advertising regardless.
21. Data Breach Notification
If a personal-data breach is likely to result in a risk to your rights and freedoms, we will notify the competent supervisory authority within 72 hours of becoming aware of the breach (GDPR Art. 33) and notify affected individuals without undue delay where the risk is high (GDPR Art. 34) — and follow equivalent timelines under UK GDPR, LGPD (Art. 48), CCPA, PIPEDA, Notifiable Data Breach scheme (Australia), POPIA (s.22), PIPL (Art. 57), DPDPA (Section 8(6)) and all other applicable regimes.
Notifications include, as a minimum: the nature of the breach, categories of data and approximate number of records affected, likely consequences, measures taken, and our contact for further information.
22. Third-Party Links
The Service may link to third-party websites, applications or services. This Policy does not apply to them; their privacy practices are governed by their own notices. We encourage you to review those before sharing any personal data with them.
23. Changes to This Policy
We may update this Policy. The current version is identified by the "Last updated" date and version number at the top. For material changes — a new purpose, a new sub-processor in a new country, or a change to your rights — we give reasonable advance notice by:
- posting a prominent notice on the homepage, and
- where we hold your email address, sending direct notification at least 14 days before the change takes effect (or earlier where law requires).
Previous versions are available on request.
24. Supervisory Authorities
You have the right to lodge a complaint with a competent supervisory authority. A non-exhaustive list:
| Jurisdiction | Authority |
|---|---|
| European Union | National DPA in your member state · full list at edpb.europa.eu |
| United Kingdom | Information Commissioner's Office (ICO) · ico.org.uk |
| Switzerland | Federal Data Protection and Information Commissioner (FDPIC) · edoeb.admin.ch |
| USA — California | California Privacy Protection Agency (CPPA); California Attorney General |
| Canada | Office of the Privacy Commissioner of Canada · priv.gc.ca |
| Quebec | Commission d'accès à l'information du Québec · cai.gouv.qc.ca |
| Brazil | Autoridade Nacional de Proteção de Dados (ANPD) · gov.br/anpd |
| Singapore | Personal Data Protection Commission (PDPC) · pdpc.gov.sg |
| Australia | Office of the Australian Information Commissioner (OAIC) · oaic.gov.au |
| Japan | Personal Information Protection Commission (PPC) · ppc.go.jp |
| South Korea | Personal Information Protection Commission · pipc.go.kr |
| China | Cyberspace Administration of China (CAC) · cac.gov.cn |
| India | Data Protection Board of India (DPBI) |
| South Africa | Information Regulator · inforegulator.org.za |
| UAE | UAE Data Office; DIFC Commissioner; ADGM Commissioner |
| Saudi Arabia | Saudi Data & AI Authority (SDAIA) · sdaia.gov.sa |
| Nigeria | Nigeria Data Protection Commission (NDPC) · ndpc.gov.ng |
25. Contact and Data Protection Officer
All privacy enquiries, requests, complaints and notices should be addressed to:
| Privacy contact | privacy@lattot.com |
|---|---|
| Security incidents | security@lattot.com |
| Legal notices | legal@lattot.com |
| Data Protection Officer | The DPO role is held collectively by the founding team until formal appointment of a dedicated officer. Reachable at the privacy address above. |
| Quebec — Person responsible | The person responsible for the protection of personal information under Quebec Law 25 is reachable at the privacy address above. |
| EEA / UK representative (Article 27) | Where required, we will appoint and disclose EU and UK Article 27 Representatives. Until then, requests may be addressed to the privacy address above and we route them appropriately. |
| General | hello@lattot.com |
| Web | lattot.com/contact |
If anything in this Policy is unclear, write to us. We will explain it in plain language and, if our wording can be improved, we will revise it.